about us

Inspired by the beauty of the ordinary to create a versatile, intriguingly easy-to-wear wardrobe for the discerning, modern woman.

This philosophy springs from the brand’s name – an anagram rearranges letters in a word or phrase to create a new word and meaning with delight. Similarly, every piece in our collection is thoughtfully designed to bring effortless simplicity with a twist. Relevant for the world today, and yet, wonderfully timeless.

Welcome to the world of anagram!